It’s spooky time, ya’ll! I’ve got the Addams Family playing in background, the leaves are hanging and it’s Friday the 13th! This post won’t save you from machete wielding maniacs but it does have some tricks -and a treat- for you to beef up your online presence before the other holidays.
Alright ghouls and guys, here are three tricks and a treat to for scary good results:
SEO or Search Engine Optimization does pretty much what it sounds like, it optimizes your copy to make it more likely to come up in search engines.
93% of online experiences begin with a search engine, usually Google so it’s incredibly important for your business to register in search results!
People usually talk about SEO when referring to websites but it’s also important to pay attention to your social media copy like you Instagram bio and Facebook “About Me”.
Try googling yourself and see what pops up. If you aren’t on the first page of results, you might be in trouble. 75% of internet users don’t scroll past the first page of results so page 1 is where you want to be!
Don’t see yourself?
It might be time to invest in some SEO. Speaking of copy...
Brand Voice & Guidelines
When you’re running a small business, it can sometimes feel like wrestling a monster you created. But before you resort to chasing it through town with a pitchfork, consider setting some brand guidelines for yourself.
Brand guidelines will help you create content, advertisements, and will help inform others when they talk about your business. A few things to think about when planning your brand guidelines:
Primary and Tertiary Fonts
Logo and Logo Variations
Where to find your audience
All the branding and SEO is for the birds if you don’t have an audience. I’m a big fan of using social media as a tool to engage with your audience, rather than as a sales tool. Hashtags, Facebook groups and in person networking are great ways to reach your target audience and build relationships with new and existing customers.
$50 credit to use towards any Roddy Creative service good through the end of the year, December 30, 2017. Not sure where to start? Contact me here and let’s figure it out!